More on make use of mobile operator's Big Data

Summary: hear from SAP mobile services John Sims in how the new SAP Consumer Insight 365 service promises to change the way advertisers target you.

Last week I posted about how a new service from SAP mobile that is focused on creating a new demographic insight for consumer marketing.

So I thought I'd share with you this video, as my colleague Carolyn Fitton spoke to John Sims, President of SAP mobile services, if the service.

Diarmuid Mallon is the leading, Global Marketing Solutions – Mobile & containing application SAP Mobile Services division and SAP mobile solutions. He has worked in the mobile industry since 1996. Follow him at UberMobile and @diarmuidmallon.