Windows Phone market share continues to inch up in the UK, but sub-150 € androids reign in Spain and Italy.
According to research by Kantar Worldpanel grown Windows Phone share of the smartphone market in the three months to April from four percent a year ago to 8.4 per cent, likely led by sales of Nokia devices.
Nokia's Fellow third-place contender Blackberry meanwhile has seen its shares tumble, from 13.6 percent last year to 5.6 percent of the smartphone market during the latest quarter.
Android still dominates in UK with 56.9 percent of sales, up 4.2 percentage points compared with the corresponding period of last year. It is followed by the iOS with 28.7 percent, down by 1.6 points every year.
The edges are 177,000 interviews with consumers in Germany, the United Kingdom, France, Italy and Spain for their most recent report, which found the large Windows Phone share over five is now 6.7 percent, up three percentage points each year, while Blackberry is now 2.5 percent, down 4.3 percentage points.
All five countries, iOS for 18.4 per cent of sales, down 1.8 percentage points on the year – iOS has seen a year-on-year decline in the share of iOS in all markets except France, where it grew 1.2 percent points each year to 20.1 per cent — while Android at 69.6 per cent were up 9.5 percentage points.
The different States of each country's economy seems to shape the smartphone sales in Europe, according to Kantar's global insight Director Dominic Sunnebo, noting that Samsung Galaxy S3 accounted for only 4.7 percent of sales in Spain compared with 23.5% in Germany during the three-month period.
"Increase the desire for phones that cost under € 150 in Spain and Italy has helped Sony and LG to push serious percentage gains. In Spain, Sony has 19 percent and LG is up to 17 percent from just three percent in the previous year, "Sunnebo wrote, pointing to the vendor entry level units, Sony Xperia you and LG Optimus L3 and L5 models.
Androids accounted for 92.8 per cent of sales in Spain and 66.7 percent in Italy, up 11.7 and 11.7 percentage points respectively each year.
Sunnebo told ZDNet that Nokia to deal with cash-strapped Spain and, above all, Italy – where its share of sales is 10.5 percent — by discounted older products such as Lumia 800 and 610. Meanwhile, Nokia's UK sales leads with 620 and 820.
According to Kantar, has Windows Phone share of turnover also increased in the United States, which accounted for 5.6 percent of sales, up from 3.8 percent a year ago, largely driven by Nokia's Lumia devices. Nokia recently said it expected to ship more than seven million Lumia phones worldwide in the second quarter of this year.
Android still dominates in the United States, grows each year from 50.3 percent to 51.7 percent, while iOS rose 2.3 percentage points to 41.4 percent. BlackBerry sales for the three months to April, accounted for only 0.7 percent, according to Kantar.
